Partnering Growth
Strategic partnerships and innovation are transforming the beauty industry in the Middle East. By collaborating with various stakeholders and adopting new technologies, brands can enhance their offerings and reach broader audiences.
At DillyDilly International, our strategy is built on a deep understanding of the Middle Eastern beauty market and a commitment to delivering high-quality Korean cosmetics efficiently.
We focus on bridging the gap between Korea’s innovative skincare and the growing demand for premium beauty products in the GCC and beyond.
Understanding Our strategy
01
Discovery
Before introducing Korean beauty products to the Middle Eastern market, we gather essential market intelligence, including competitor analysis, local preferences, cultural nuances, and regulatory requirements. We also explore potential customer segments and trends in skincare and cosmetics.
02
Iterate
Working closely with local partners and early adopters, we continuously improve product features, adapt to regional preferences, and address regulatory details. This phase involves gathering customer feedback to fine-tune our product offerings and ensure they align with the local needs.
03
Experiment
After understanding the market, we engage with early customers to develop a tailored product offering that resonates with their values. This includes refining the Ideal Customer Profile (ICP) and testing various marketing strategies to find the best-fit messaging for the region.
04
Expand
As we discover a localized product-market fit, DillyDilly partners with key local distributors, retailers, and e-commerce platforms to scale operations. We also expand our team in the region, focusing on logistics, certifications, and digital marketing strategies to maximize brand reach and market share.